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***This is a remote position, but we are currently only able to hire within the U.S.*** Position Summary &nbsp;As a Digital Strategy Manager, you have a deep knowledge of digital marketing both from a strategic and practitioner perspective, as well as being experienced and proficient in analyzing and leveraging data to support the marketing strategy. In this role, you will work closely with both our internal agency team and clients to develop and execute effective digital marketing strategies, analyze reporting, run quarterly business reviews, and lead annual strategy planning sessions. Analytical skills partnered with industry experience allow you to ideate, architect, and lead a marketing strategy that transforms business and drives revenue. You build strong partnerships grounded in trust because you are a strong communicator, a passionate problem solver, an innovative thinker, and a leader with years of experience to back up your vision.In addition, the right candidate will embody our company values of being:<ul><li>WE LOVE NEW IDEAS - Curiosity is in our DNA</li><li>WE ARE IN IT TOGETHER - Be a person people count on</li><li>WE ARE PROBLEM SOLVERS - Thinking critically to bring solutions to the table</li><li>WE DO THE RIGHT THING - Make choices everyone can stand behind</li></ul>Location3 is committed to creating a diverse and inclusive company culture, and our team does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under law. Additionally, Location3 is committed to diverse and equitable hiring practices. If you are a candidate who identifies as diverse and would like to self-identify, please let us know. Providing this information is completely voluntary.Expected Salary - $90,000 to $100,000 annually depending on experienceEssential Job Functions:<ul><li>Client Relationship Management: Acts as the primary point of contact for clients, establishing strong relationships with key stakeholders, including CMOs and other corporate marketing team members. Proactively communicates with clients to understand their needs, address concerns, and ensure their satisfaction throughout the engagement</li><li>Develops and executes Digital Marketing Strategy: Collaborates with clients to understand their business objectives and develop comprehensive digital marketing strategies that align with their goals. Implements strategic initiatives across various digital channels, including Google Ads, Meta, Programmatic DSP, SEO, and other relevant platforms.<ul><li>Takes a leadership role in understanding and championing clients’ marketing and advertising objectives by gaining a deep knowledge of the marketplace, growth plan, brand strategy, products and services, competition, organizational structure, and internal processes.&nbsp; &nbsp;</li></ul></li><li>Ability to conduct in-depth market and industry research as part of the discovery and quarterly/annual planning processes</li><li>Partners with clients as a trusted advisor to make bold decisions that span marketing and technology to drive change and growth.</li><li>Works to identify new opportunities, drive continual innovation, and lead strategic thinking that meets clients’ needs and grows their marketing programs which, in turn, drives revenue for Location3.</li><li>Ability to story-tell and effectively sell-in new marketing initiatives.</li><li>Analytics and Reporting: Utilizes advanced digital marketing analytics tools such as Google Analytics 4 (GA4) and other platforms to analyze campaign performance, track KPIs, and generate actionable insights. Prepares comprehensive reports and presents findings to clients, providing strategic recommendations for optimization and improvement.</li><li>Quarterly Business Reviews (QBR) and Annual Strategy Planning: Leads quarterly business review meetings with clients, assessing campaign performance, discussing results, and identifying areas for growth and improvement. Leads annual strategy planning sessions to align marketing initiatives with business objectives, ensuring long-term success.</li><li>Conversion Rate Optimization (CRO): Develops customer journey maps and implements creative funnels and sequencing strategies to enhance user experience and maximize conversions. Builds and manages A/B/multivariate testing programs for creative assets and landing page UX, leveraging data-driven insights to optimize performance.</li><li>Budget Forecasting: Works closely with clients to forecast and manage digital marketing budgets effectively. Monitors spending and allocates resources strategically to achieve maximum ROI.</li></ul>Essential Job Requirements:<ul><li>5+ years of proven digital marketing experience working to plan, launch, and analyze cross-channel campaigns including paid search, display, programmatic, social media, and SEO<ul><li>Experience within franchise and multi-location space is preferred</li></ul></li><li>5+ years of proven experience directly managing client relationships, including ownership of performance KPIs and reporting</li><li>3+ years of hands-on experience managing ad campaigns in platforms such as Google Ads, Meta, LinkedIn, and Programmatic DSP<ul><li>Experience in Paid Search, Paid Social, and Shopping campaigns preferred</li></ul></li><li>Track record of collaborating with CMOs and other corporate marketing team members to achieve marketing goals.</li><li>3+ years of expertise in digital marketing analytics, including proficiency in tools such as Google Analytics 4 (GA4), attribution modeling, and budget forecasting</li><li>Experience with analyzing and interpreting Power BI marketing reports and visualizations and developing data-driven marketing recommendations.</li><li>Knowledge of unified measurement approaches, including Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), and the ability to leverage these methodologies to provide comprehensive insights on campaign performance and ROI.</li><li>Clear understanding of Martech and how technology platforms such as CRM, ad tech, CDP, and Marketing Automation can be integrated for interoperability.</li><li>Demonstrated experience in full-funnel marketing strategies, encompassing customer journey mapping, creative funnels, and sequencing.</li><li>Proven expertise in developing and managing A/B/multivariate testing programs for creative assets and landing page UX.</li><li>Comprehensive understanding of SEO best practices and proven success in optimizing both corporate and local SEO efforts.</li><li>In-depth understanding of the evolving digital landscape, including knowledge of privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) and ad platform policy restrictions.</li><li>Familiarity with cookieless targeting and measurement strategies, keeping up to date with industry trends and best practices for effective targeting and measurement in a post-cookie era.</li><li>Strong critical thinking skills, ability to think quickly and work autonomously.</li><li>Gifted communicator and presenter with storytelling experience.</li><li>Outstanding organizational skills, some project management skills preferred.</li><li>Fosters a culture of trust, transparency and teamwork both internally and externally.</li><li>Ability to effectively manage and nurture a team of 1 or more people.</li><li>Up to 25% travel within the continental US.</li></ul>About UsCreative Thinkers, Data Geeks &amp; Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who service global, national, and local brands. More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.Why Us?Location3 is looking for passionate people with innovative thinking who want to work with a performance-driven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization, but we also strongly believe that collaboration is key to driving outcomes. Our company culture, our ongoing education and training programs, and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important - whether it's in-person or over Teams. We have a dedicated in-person annual company retreat that includes our annual golf day as well as remote monthly events like learning hours, team happy hours, and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, matching 401K, a wellbeing stipend, every other Friday off, every other half-Wednesday off, remote work equipment, a remote equipment reimbursement and more.

Digital Strategy Manager

<h2>Company Description</h2>Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.<h2>Job Description</h2>We have an exciting opportunity available for a Consumer Insights Manager supporting our international marketing team.&nbsp; Responsibilities include: strategic leadership and vendor relationship management for primary brand-level research initiatives, both proprietary and through syndicated/trade partners; development of target audiences and fan segmentation for major INTL markets consistent with the brand’s voice of the customer strategy; identification of insights that drive overall brand communication, new product development and product positioning; supporting our new market entry initiatives though pre-market assessment research; and consolidating key insights/trends to share with our franchisees and field teams on a regular basis.&nbsp;Key Accountabilities Include:Consumer Research and Insights<ul><li>Proactively identify and champion consumer insights that will grow the business, using strong thought leadership skills.</li><li>Collaborate with cross-functional teams to identify strategic questions for the business that can be solved through research and champion the effectiveness of utilizing data, analytics, and insights to shape business and marketing plans.</li><li>Build the annual research plan and budget based upon an analytical review of historical consumer data and custom research, along with the strategic direction for the brand, menu and consumer.</li><li>Utilize syndicated and custom research to provide organization leadership with an understanding of marketplace risks and opportunities.&nbsp;</li><li>Manage research vendors to ensure support of research goals, getting the greatest possible value from research investment.</li><li>Effectively present insights and recommendations to marketing teams, executives, and franchise committees.</li><li>Manage and elevate our Brand Health trackers in key markets around the world.</li></ul>Voice of Consumer<ul><li>Lead &amp; incubate brand-level research projects. Directly engage with key leaders across the organization to advance strategic plans, key projects, or other critical items.</li><li>Develop, evolve and communicate the consumer journey map and consumer touchpoints. Prioritize the most critical drivers in our customer experience. Provide recommendations, present, and influence relevant stakeholders to address gaps and opportunities in the customer experience.</li><li>Utilizing data and research, define key targeted consumer segments and personas. Connect and share learnings within the organization and participate in developing into go-to-market strategies for the brand.</li><li>Contribute as a strategic leader in key business meetings and process as voice of consumer and help enable consumer-first decision making.</li><li>Establish digital acquisition and CEM best practices in order to leverage our customer data to drive 1:1 marketing and loyalty/retention.</li></ul>New Market Entry<ul><li>Support our new market entry initiatives by fielding pre-market assessments to gauge overall interest/appeal of our concept and to identify opportunities to optimize.</li><li>Onboard new markets as well as emerging markets to ensure the appropriate level of brand/consumer understand in their respective market.</li><li>Work in partnership with marketing, franchisees, and field teams to develop strategies that drive top and bottom funnel improvements.</li></ul>Calendar Support<ul><li>Lead the upstream stages of our product development process to identify consumer, flavor, and menu trends that will help to define future menu concepts.&nbsp;</li><li>Manage the validation of product concepts as well as fully developed products to ensure overall appeal and market potential.&nbsp;</li><li>Work closely with the marketing team to inform brand/promotion briefs, providing rich insight and product benefits to drive our go-to-market communication plans.</li><li>Support the marketing team in the overall brand positioning to ensure that we are remaining relevant and true to our core brand attributes across international markets.&nbsp;</li></ul><h2>Qualifications</h2>Education/Experience<ul><li>B.A. or B.S. Degree in Marketing Research or Marketing or Social Sciences, or equivalent combination of education and work experience.</li><li>Master’s degree a plus.</li><li>5+ years relevant business experience. Strong background in marketing research, particularly customer research. Experience in general marketing (product marketing, brand marketing, calendar planning) and/or competitive intelligence a plus.</li><li>Proven familiarity and experience in effective data management &amp; analysis, independent management of custom research studies, ability to independently derive impactful insights out of data, demonstrated experience with custom research design, strong ability to interact with impact with varying levels of marketing organization.</li><li>Experience effectively collaborating with a team of marketing, analytics and/or customer support professionals.</li><li>Experience in either food, retail or restaurant category preferred.</li><li>Experience working within a franchisor organization, preferably a QSR brand.</li></ul>Skills<ul><li>Ability to work with marketing project teams and marketing leadership to identify business issues and provide relevant insights to impact calendar development and assessment.</li><li>Able to translate information across multiple studies and sources into actionable business direction.</li><li>Provides clear point of view based on available information.&nbsp;</li><li>Communicates insights in a manner that provides clear direction.&nbsp;</li><li>Influences by building upon past learning applied to current problem to guide management perspective.&nbsp;</li><li>Integrates and translates learning across multiple projects.</li><li>Relationship building skills with the ability to create mutually beneficial relationships with both internal and external clients.</li><li>Strong communication skills, with the ability to articulate marketing concepts to a variety of audiences.</li><li>Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.</li><li>Well organized with a high attention to detail and accuracy.</li><li>Ability to provide excellent customer service to both internal and external clients.</li></ul><h2>Additional Information</h2>All your information will be kept confidential according to EEO guidelines.&nbsp;Our Commitment to Diversity, Equity and InclusionWe are committed to creating a culture of diversity, equity and inclusion for all who touch DQ.&nbsp; We believe in and commit to fostering a community where employees bring their authentic selves to work; where we recruit, engage and retain employees, franchise owners and suppliers with diverse background and identities; and where everyone feels welcome engaging with our DQ brand.

Consumer Insights Manager (Market Intelligence)

Founded in 1981 in partnership with whistleblowers, the Project On Government Oversight (POGO) is a nonpartisan independent watchdog that works to expose waste, corruption, abuse of power, and other instances where the government fails to serve the public. We champion reforms to achieve a more effective, ethical, and accountable federal government that safeguards constitutional principles. POGO has an over $7 million annual budget that supports a staff of over 50 employees.POGO is looking for a talented Vice President of Policy and Government Affairs (VPPGA) to develop, implement, and oversee the organization’s policy, advocacy, and government affairs work to ensure that it reflects long-term and short-term strategic priorities. The VPPGA is a member of the executive team and leads POGO’s policy teams to set strategic policy and advocacy goals. Teams overseen include Effective and Accountable Government, Center for Defense Information, The Constitution Project, Government Affairs, and Civic Engagement. The Vice President of Policy and Government Affairs reports directly to the Executive Director/President.We encourage potential applicants to apply even if they only have experience or familiarity in some of the areas described below. We fully recognize that many great candidates will not have experience in all of the areas we list, or may have relevant experiences and skills that we have not listed or considered.Responsibilities include:&nbsp;<ul><li>In coordination with the executive director and the rest of the executive team, play a leadership role in the overall development, strategic planning, service delivery, and management of the organization’s policy work across multiple teams, including yearly and quarterly priority objective setting and evaluation.</li><li>Create an effective reform advocacy strategy to engage policy makers, the media, and organizational stakeholders that reflect organizational priorities.</li><li>Oversee the coordination, integration, review, and evaluation of policy areas and related services, promoting collaborative relationships between teams and ensuring that the expectations of the executive team and other relevant stakeholders are consistently met.</li><li>Represent the organization in public forums as well as high level meetings with government officials.</li><li>Directly supervise policy directors and team leads and work closely with staff to coordinate among all teams.</li><li>Assist directors in creating and actively maintaining work plans and evaluation metrics.</li><li>Oversee team projects to ensure alignment with organizational priorities and consistency across teams.</li><li>Foster a highly effective work culture with strong leadership development to all staff through quality coaching and feedback.</li><li>Promote justice, equity, diversity, and inclusion both internally and externally in POGO policy development and advocacy.</li><li>Deploy resources efficiently and effectively toward organizational goals, working with staff to effectively balance workload and prevent burnout.</li><li>Assist the cross organizational teams as needed or required.</li></ul>Qualifications include:<ul><li>Minimum five years of senior leadership experience overseeing multiple policy and/or civic engagement programs in a nonprofit, governmental, or other philanthropic organization.</li><li>Deep knowledge of federal government operations or programs.</li><li>Experience managing a high-performing team in a multi-disciplinary structure, which included professional development and mentorship.</li><li>Experience managing and balancing multiple work streams and work styles to ensure organizational priorities were met.</li><li>Strong relationship builder with the ability to find common ground, build consensus where possible, and strengthen collaboration among organizational teams and diverse external stakeholders.</li><li>Outstanding written and verbal communication skills.</li><li>Capacity to bring innovative approaches to complex public policy challenges and deliver impact related to programmatic goals.</li><li>Ability to deliver stakeholder buy-in for program goals.</li><li>Strong focus on justice, equity, diversity, and inclusion in internal operations and program work.</li><li>Sound judgement in handling sensitive and confidential matters.</li><li>Limited travel may be required.</li><li>Must be able to respond to urgent matters during evenings/nights/weekend as required.</li><li>Deals with confidential information and/or issues using discretion and judgment for sources, methods, and advocacy.</li><li>Commitment to an inclusive work environment.</li></ul>Compensation, benefits, and other information:This position is based in the Washington, DC region.This is a full-time position and includes the listed benefits:<ul><li>Competitive nonprofit salary in the range of $122,000 - $140,000</li><li>Health, dental, and vision insurance</li><li>403(b) employee investment plan available, with employer retirement contribution once eligible</li><li>Life insurance, short-term and long-term disability coverage</li><li>Paid holiday, vacation, and sick leave</li></ul>To Apply: Submit a cover letter and resume. No phone calls please.Application Deadline: October 16th, 2024 POGO is committed to a diverse and inclusive workforce and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetics. We encourage all interested and qualified individuals to apply.

Vice President of Policy and Government Affairs

<h4>Summary of Position</h4>The Vice President of Corporate and Brand Communications is responsible for the Company’s external and internal corporate communications and is a strategic leader for the company’s #TakeTheLead initiative. They will play an integral role in managing the brand reputation of STARZ by developing and implementing media strategies with business, trade and consumer press. They will develop and oversee distribution of employee communications, provide communications strategies and messaging for a variety of business needs, and will lead in handling crisis communications for the business. They will look for opportunities to drive the business through strategic stories on the company and its executives.<h4>Responsibilities</h4><ul><li>Drive the strategic development and execution on all announcements handled by the Corporate and Brand Communications team. Responsibilities include press releases, strategizing announcement plans, corresponding with press and representatives, and all corporate communications needs for business and investor-related needs.</li><li>Responsible for executive communications including securing executives on industry lists including the comprehensive awards submissions process, securing and preparing executives for interviews, conferences, panels and other appearances.</li><li>Drive partnership and communications strategy for the company’s #TakeTheLead initiative to drive awareness. Examples of key deliverables include: messaging, decision-making and execution on partnerships, press announcements, talking points, speech-writing, panel outreach, and advertorial copy.&nbsp;</li><li>Lead the internal communications for the company including developing a comprehensive strategy and execute regular internal communications activities including employee memos, business updates, company newsletters, employee engagement events and more. Collaborate with HR, Facilities and Recruiting teams to inform and engage employees effectively.</li><li>Oversee the company’s Media Room and ensure all company information is updated to ensure alignment with brand.&nbsp;</li><li>Collaborate effectively cross-functionally with several departments.&nbsp;</li></ul><h4>Qualifications and Skills</h4><ul><li>Bachelor’s degree in Communications, Public Relations or similar discipline is preferred.</li><li>Minimum 10 years of experience with strong experience writing for business, financial, political audiences.</li><li>Exceptional written, verbal and interpersonal communication skills including AP Style.</li><li>Must excel in adapting writing in different tones for different audiences.</li><li>Strong computer skills including: Internet, Outlook, Microsoft Office (Word, Excel, PowerPoint), Google Suite required.</li><li>The ability to juggle multiple projects simultaneously while maintaining attention to detail.</li><li>Excellent organization, time and project management skills.</li><li>Self-starter with the ability to prioritize, and work proactively in a fast paced, high volume, creative and deadline-oriented environment with the ability to react with appropriate levels of urgency to situations and events that require quick response or turnaround.</li><li>Experience working with senior executives and maintaining the utmost integrity and discretion in handling confidential information and dealing with professionals inside and outside the company.</li></ul><h4>About STARZ</h4>STARZ (<a href="http://www.starz.com" target="_blank">www.starz.com</a>), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.<h4>Our Benefits</h4><ul><li>Full Coverage – Medical, Vision, and Dental</li><li>Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day</li><li>401(k) company matching</li><li>Tuition Reimbursement (up to graduate degree)</li></ul><h4>Compensation</h4>$200,000 - $240,000<h4>EEO Statement</h4>Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law. &nbsp;

STARZ

VP, Corporate & Brand Communications

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?The Senior Manager of Product Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statistical methods, and data visualization techniques to derive actionable insights that drive business decisions. The ideal candidate will have a strong analytical mindset, exceptional communication skills, and a proven track record of leveraging data to improve online customer experiences and drive revenue growth..Responsibilities:Create and implement strategic guidance for analyzing and interpreting website traffic, user flow, and conversion data. Deliver timely, accurate, insightful reporting on user interactions, behavior flows, and website metrics. &nbsp;Develop and define key (website) performance indicators (KPIs) and work with leadership to establish benchmarks for website performance, user engagement, and conversion rates.Optimize website metrics dashboards to monitor traffic, behavior, and conversion funnel performance.Conduct in-depth analysis of complex website data using diverse data sources to identify trends, patterns, and opportunities for optimization. This will include the ability to build SQL queries to deep dive into the data to build analysis, user funnels and journeys.Collaborate with cross-functional teams, including marketing, product, and IT, to identify opportunities to improve website functionality and user experience. Provide insights and recommendations to senior management based on data analysis, including A/B testing, segmentation analysis, and cohort analysis. Stay current with industry trends and best practices in web analytics and recommend new tools and techniques to enhance analytical capabilities.Lead the implementation and integration of web analytics tools and technologies, ensuring accurate data collection and reporting.Explore and integrate new data sources to enhance the organization's ability to make data-driven decisions, optimizing business performance.Routinely audit data sources for variances/data gaps.For issues uncovered, investigate to determine the root cause and action plan to remediate.Qualifications:Bachelor's or master's degree in business, marketing, statistics, mathematics, computer science, or a related field.5+ years of experience in web analytics, digital marketing, or a related field, with a minimum of 2 years in a management or leadership role.Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.Must be able to demonstrate strong proficiency in using SQL to retrieve data from databases.Strong proficiency in data analysis and visualization tools such as Excel, Tableau, Power BI or Qlik.Excellent communication and presentation skills, with the ability to distill complex data into actionable insights for non-technical stakeholders. Understanding of optimization techniques, including A/B testing, multivariate testing, and personalization.Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.Strong leadership and team management skills, with the ability to motivate and develop team members to achieve their full potential.The expected annual salary for this role is between $118,795.00 - $207,920.00, dependent upon each candidate’s unique experience and qualifications.<h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

AutoNation

Senior Manager, Product Analytics

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?AutoNation is elevating its search marketing strategy and seeks a proficient, data-driven Senior Digital Advertising Specialist with a fervor for the automotive industry. This role holds significant importance within the corporate marketing team, overseeing the execution and enhancement of AutoNation’s marketing campaigns.Organizational Relationships:The Senior Digital Advertising Specialist will drive the implementation of the digital marketing strategy to amplify AutoNation's paid media business, collaborating closely with both internal and external partners. Regular interaction with senior leaders in the Marketing division is essential, ensuring alignment with broader business objectives. This role will share financial responsibility for the paid search marketing, paid social marketing and programmatic display marketing channels across a diverse portfolio of retail stores and products, encompassing new and used car sales, vehicle acquisition, as well as service offerings. The digital advertising team is a pivotal function, crucial to the company's strategic vision.Job Responsibilities:<ul><li>Develop and execute a digital marketing strategy to deliver against annual financial goals and scale the search marketing channel</li><li>Managing the technical aspects of the business - specifically, integrations with APIs and/or Campaign Management Tools, development of internal keyword-level tracking, URL Generation, and mastering how the firm’s data synchs with its internal database</li><li>Ability to navigate complex bid auction environments and maximize campaign profitability on an ongoing basis</li><li>Creates and analyzes reporting for all campaigns. This includes creating custom reports for internal stakeholders and leadership.</li><li>Deliver a data-driven, quantitative approach to digital marketing; using metrics to measure success and create feedback loops to adjust bids across different ecosystems</li><li>Demonstrated ability to optimize campaign audiences, keyword lists, creative, ad types, offers, landing pages, etc.</li><li>Operate in a continuous test-and-learn environment to build and improve campaigns</li><li>Partner with senior stakeholders across product, sales, finance, service, and broader marketing to deliver customer experience enhancements that benefit digital advertising channels</li><li>Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.</li><li>Adhere to all company policies, procedures, and safety standards.</li></ul>Qualifications:College degree required Intermediate to advance Excel skills required (VLOOKUPS, Pivot Tables etc.) Minimum 2-4 years progressive marketing experience; 1-2 years SEM experience; Meta ads and display advertising preferred Proven record of business analysis driven and fact-based decision-making Digital Marketing platform and technology integration experience, specifically with the Google Ads, Meta Ads, and/or 3rd party tools like Marin/Kenshoo/SA360 Experience using project management platforms (Basecamp, Asana, Trello etc.) Critical thinking, strategic and innovative skills Management consultant level written and verbal communication skills Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities thru completion Strong communication of these details and program is needed for team visibility and quality control. Meta Digital Marketing Associate Certification (Preferred, not required) All position descriptions should include the following:Must meet company’s requirements for employment.Valid in-state driver’s license and have and maintain an acceptable, safe driving record.<h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

Sr. Specialist, Digital Advertising

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?Position Summary Reporting to the Director of Offer Management, the Marketing Specialist (MS) produces AutoNation’s merchandising assets for local promotional offers, national campaigns, and events. The individual leads coordination of channel activation and agency production related activities. The Specialist works directly with stores, vehicle manufacturers, and partners to procure offer content on a routine basis. In addition, the MS conducts necessary diligence and facilitates the disclaimer/legal review process while ensuring overall content accuracy of finished assets.&nbsp; The MS works directly with the corresponding Local Marketing Manager (LMM) to execute merchandising development and activation processes for local, regional, and national efforts. The Marketing Specialist administers, maintains, and audits the related systems and tools. &nbsp;In addition, the MS serves as an OEM Brand Champion for offer administration.&nbsp; Organizational Relationships Reports to the Director, Offer Management with a direct supporting relationship to the assigned Local Marketing Manager. The Specialist works extensively across corporate marketing functions and regional teams.&nbsp; The MS drives the production efforts and ensure deadlines are achieved.Job Responsibilities<ul><li>Procure manufacturer incentives, offers and promotional event content</li><li>Secure offer details and input content, into Merchandising Platform while maintaining process integrity ensuring adherence to quality and scheduling</li><li>Build Online Specials, After-Sales Specials, and coordinate production of Promotional Banners with agency partners</li><li>Assist certification (legal, compliance, and brand) of offer content and assets to ensure all requirements are met</li><li>Upload and distribute Promotional Banner content to individual store’s OEM website platform</li><li>Coordinate OEM website platform review efforts of uploaded merchandising assets (Specials, Coupons and Banners)</li><li>Process and input field ad hoc job request into Job Management System (JIRA), drive channel assignments and achieve defined SLAs </li><li>Develop, produce, and distribute Merchandising Monthly Recap (Media Plan, Media Creative, Promotional Banners, and Service Coupons)</li><li>Collect content, and produce materials for monthly Regional Merchandising Calls</li><li>Procure and analyze market intelligence data to provide key insights while on merchandising calls with key stakeholders</li><li>Serve as the manufacturer compliance and OEM guidelines Brand Champion for updates and announcements</li><li>Manage Brand Champion Merchandising Assets and Promotional Event content Libraries.&nbsp; </li><li>Demonstrate and advocate company vision, mission, and values. </li><li>Adhere to company policy and procedures</li><li>Other duties as assigned</li></ul>Qualifications<ul><li>Bachelor’s degree in Marketing or related field. MBA preferred</li><li>Minimum 5 years marketing and/or agency account service.&nbsp;&nbsp; </li><li>Demonstrated project management and organizational competency</li><li>Demonstrated campaign development and administration experience</li><li>Experience working with high volume, detailed work processes and deadlines</li><li>Ability to work cooperatively with internal and external departments </li><li>Strong organization, interpersonal and influencing skills</li><li>In depth knowledge of the Microsoft Suite (Word, Excel and PowerPoint)</li><li>Demonstrated ability to handle multiple concurrent projects while meeting deadlines</li></ul><h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

Marketing Specialist

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. So what do you say? Are you ready to be part of something big?The Sr. Graphic Designer will be responsible for creating engaging and on-brand graphics for a variety of media. This role will conceptualize and produce impactful and compelling designs while maintaining brand integrity. The Sr. Graphic Designer will play a crucial role in representing AutoNation and its offerings to our customers, ensuring consistency and impact across all Marketing channels. The position will act as the primary creative designer and developer of marketing communications materials utilized by corporate, region and store teams.Organizational Relationships:The graphic designer will interact internally with&nbsp;the broader Brand Team, Marketing Channels, and other Corporate Department Leads.&nbsp;Externally, the designer will engage&nbsp;with&nbsp;creative&nbsp;vendors&nbsp;and agencies&nbsp;utilized by the Marketing team.Job Responsibilities:<ul><li>Concept and design&nbsp;creative/marketing&nbsp;materials, including&nbsp;but not limited to:&nbsp;flyers, ads, banners, emails, packaging, brochures, social images and graphics, etc.</li><li>Develop illustrations, logos,&nbsp;graphics, animations, story boards,&nbsp;and&nbsp;more&nbsp;using the appropriate brand elements and layouts</li><li>Create, edit,&nbsp;and optimize images using Photoshop and other design software</li><li>Analyze&nbsp;design briefs, determine requirements,&nbsp;and&nbsp;produce brand-compliant designs</li><li>Adhere to Brand Operations Team SLAs and meet agreed-upon deadlines</li><li>Collaborate closely within the team and cross-functionally to ensure timely delivery of creative work that aligns with business objectives</li><li>Prepare mockups&nbsp;and&nbsp;first drafts, test creative&nbsp;concepts&nbsp;across various media,&nbsp;incorporate&nbsp;feedback&nbsp;and present&nbsp;refined&nbsp;ideas</li><li>Master an understanding of AutoNation’s&nbsp;brand platform,&nbsp;creative vision,&nbsp;brand guidelines, as well as OEM guidelines and compliance parameters</li><li>Provide ongoing creative direction to external vendors and agencies</li><li>Maintain visual consistency across all channels and deliverables</li><li>Conceptualize and&nbsp;effectively&nbsp;execute visual&nbsp;ideas from concept through to completion</li><li>Perform any other duties as assigned</li></ul>Qualifications:<ul><li>Bachelor’s degree&nbsp;in design, Fine Arts or related field is&nbsp;preferred</li><li>4 – 6 years of proven graphic design experience</li><li>A strong portfolio&nbsp;showcasing&nbsp;previous design projects, campaigns,&nbsp;illustrations,&nbsp;or other work</li><li>Proficient in Adobe Creative Cloud products including Photoshop, Illustrator, HTML and InDesign</li><li>Typography knowledge</li><li>Computer fluency in Mac and PC</li><li>Strong understanding of browser capabilities</li><li>Strong grasp of designing with brand style guidelines</li><li>Proactive approach with keen attention to detail</li><li>Ability to work in a fast-paced environment</li><li>Capable of managing multiple projects concurrently</li><li>Excellent communication skills&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</li></ul>Next Possible Position:<ul><li>Graphic Design Manager</li></ul>Physical Requirements:<ul><li>Business travel (up to 30%)</li><li>Standard office environment</li></ul><h2>Exciting Benefits and Perks Await You:</h2><ul><li>Competitive compensation and 401k matching</li><li>Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits</li><li>Exclusive RX Pet program offering discounts on medications</li><li>Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear</li><li>Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers</li><li>Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide</li></ul>AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

28 Marketing / Communications / PR Jobs